The majority of people who try to quit smoking, do so without the benefit of counseling or medication. This may be why the relapse rate is so high. The majority of people who receive medications do not receive counseling, even though it would double the likelihood of succeeding. Find out why in my latest Substack: https://open.substack.com/pub/edwardanselm/p/the-missing-link-in-tobacco-treatment?r=fp3rx&utm_campaign=post-expanded-share&utm_medium=web

What can be done to improve the reach of counseling? This is a link to PowerPoint presentation to be given at upcoming conferences that outlines the steps that can be taken to increase referrals to tobacco treatment.

Several tools are discussed at the program:

A thank you note (that you can modify) advocating for your Quitline or service. The note addresses reimbursement for referrals, as well as aspects of systems change that may make referrals more routine. The AMA advises specialists on how to increase referrals. You can too! AMA Guide to Maximizing Physician Referral Strategies

Promoting tobacco treatment in general by persuading clinics to use materials available from the CDC and post TIPS from former smokers: in their video loops

same messages can be used in thank you notes or monthly reports.

Helping Doctors do the math on Tobacco Treatment in their practice.